Updates & Insights

Who actually does generative engine optimisation in London, who has renamed their SEO service, and how to tell the difference on the first call.

Will ChatGPT recommend your law firm? The SRA already makes you publish the data AI needs to say yes. Most firms hide it in a PDF. Here’s how to use it.

This guide sets out exactly what the platform gives you, what it quietly gets right on your behalf, and where galleries and artists lose visibility without noticing.

SEO gets you ranked. GEO gets you recommended. A clear explanation of how the two differ, where they overlap, and where a business should put its effort in 2026.

Wrong addresses, old phone numbers, services you stopped offering years ago. Why AI tools get businesses muddled, and the steps that put it right.

Many business websites quietly stop ChatGPT, Claude and Perplexity from reading them. Here's how to check yours in five minutes, and what to do about it.